She wants Paa to do really well as it stars Amitabh and her hubby Abhishek. She is taking all the marketing decisions related to the film and she also has a say on how to promote the film. Her ideas are appreciated by the Bachchan men.
Paa has a different story with Abhishek playing Amitabh's dad.
To make the film a commercial success, various strategies are being made. Aishwarya has also suggested a lot that they could do to promote the film. Paa will release in a month's time.