Multiplexes gear up for AVATAR release

Multiplexes gear up for AVATAR release
Wednesday, November 25, 2009 10:26 IST
By Santa Banta News Network
Just when movie enthusiasts across the globe are eagerly awaiting the release of James Cameron's magnum opus ‘Avatar' on Dec 18, multiplexes across India are gearing up to en-cash on the extraordinary buzz around its release.

Made with a fusion camera developed by Cameron himself, ‘Avatar' is expected to revolutionize the film-watching experience and multiplexes are investing huge sums in upgrading their infrastructure to bring this extravaganza to moviegoers.

While Avatar will be released in 2D as well as 3D formats, theatre owners are particularly expecting a huge demand for the 3D version.

In the past, 3D Hollywood films like ‘Ice Age 3', ‘and ‘Final Destination' have done good business in India.

From the time producers Fox Star Studios screened 20 minutes footage of Cameron's film in August this year; the number of 3D screens in India has increased from around 12 to 40, and 60-70 screens by 18th December.

This covers cities across India including major markets like Mumbai, Delhi, Pune, Bangalore, Chennai and Hyderabad as well as smaller centers like Coimbatore, Amritsar, Kerala, Jaipur and Ahmedabad (which is considered a small market for Hollywood films).

Aditya Shroff, AVP -Distribution, Programming and Corporate Sales for Fame Cinemas reaffirms, "I believe that the 3D version of Avatar is going to be the revolutionary movie for this generation and hence Fame is trying to go as wide as possible with the 3D release. Avatar will do to 3D what Reliance did to mobile phone usage in India.
Housefull 5 Continues Dream Run at the Box Office!

Sajid Nadiadwala’s mega entertainer Housefull 5 continues to enjoy a robust performance at the Indian box

Wednesday, June 11, 2025
Detective Sherdil Trailer Promises a Thrilling Ride with Diljit Dosanjh at the Helm!

The much-anticipated trailer of Detective Sherdil, starring Punjabi superstar Diljit Dosanjh, has officially

Wednesday, June 11, 2025
Dhanush Reveals Intense Dumpyard Shooting Experience with Rashmika Mandanna in 'Kuberaa'!

South Indian cinema fans are buzzing with excitement as Kuberaa, directed by acclaimed filmmaker Sekhar

Wednesday, June 11, 2025
The Taj Mahal goes missing!? Strange light over Agra sparks global mystery!

Eyewitnesses were left stunned this week as an unexplained light appeared in the skies above

Wednesday, June 11, 2025
Anud Singh Dhaka shares how real-life friendships shaped his character Chatty in Amazon MX Player's Lafangey!

What does growing up actually look like? For some, it’s a failed job interview. For others, it’s juggling

Wednesday, June 11, 2025
ADVERTISEMENT
ADVERTISEMENT