After Big B and Salman Khan it's now Vidya Balan, Farhan Akhtar, Deepika Padukone and Vivek Oberoi who will mark their
presence on Dance India Dance for the promotion of the their respective films.
Our sources to be revealed, "Winner of screen awards 2009 for her stupendous performance in Paa, Vidya Balan will
promote her forthcoming venture Ishqiya. Deepika Padukone and Farhan Akhtar together will grace the stage of ‘DID' to
promote Karthik Calling Karthik."
"And lastly Vivek Oberoi too will promote his much-talked about Prince. The shoot for the same has not yet commenced, "
signs off the source.
The show has maintained its Numero- uno status since its launch week in the Non - fiction genre and the data very clearly
indicates that in the coming days the euphoria is only going to reach its pinnacle, the channel said.
Meanwhile, in a bid to deliver their best week after week, the pressure is already surmounting on the mentors and
contestants. To have all their favourite Bollywood celebrities judging their performances on the stage has only increased
their frenzy manifold.
It's interesting to note that the most happening stars and producers want themselves to be associated with Lux Dance India
Dance as a part of their publicity campaign, said Zee.
Going by the influx of Bollywood stars on Lux Dance India Dance, Akash Chawla, marketing Head of Zee TV said, "We are
glad that all the upcoming blockbuster movies want themselves to be associated with a reputed brand like Lux dance India
Dance. It's heartening to know that everybody wants to encash on the reach and popularity of the show."
Thursday, January 14, 2010 17:39 IST