Amitabh Bachchan takes Colors channel to the US & UK

Amitabh Bachchan takes Colors channel to the US & UK
Saturday, January 16, 2010 12:06 IST
By Subhash K Jha, Santa Banta News Network
/> It looks like the Bachchan's association with the fledgling channel Colors is for keeps. After the Big B's presence in Bigg Boss and Abhishek Bachchan in Bingo the Big B has now been chosen to be the Channel's brand ambassador in the UK and US.

The channel took a decision to speed-launch their airplay in the US and UK in the light of the Big B's splendid success as the host on Bigg Boss.

Says the channel's CEO Rajesh Kamat, "Our association with Mr Bachchan for Bigg Boss proved beyond doubt that his reach on the home medium is as strong as his clout in cinema. We certainly wanted to extend our reach beyond India with Mr Bachchan take us to other countries."

Colors starts airing in the UK and US in the last week of January with Mr Bachchan introducing the channel and specific shows to NRIs in the UK and US.

Says Kamat, "It would basically be the Big B weaning audiences abroad into our shows. We're giving Indians in the UK and US all ours shows, the full feed.With Mr Bachchan's vocal endorsement behind us we hope to capture the attention of Indians in Britain and America."

From these two countries Colors hopes to start telecast in other European countries and the Middle East.

The Big B would be the international brand ambassador of the Channel wherever it goes.
Kareena Kapoor's Greek Getaway Goes Viral: 'Lungi Dance' on Vacation Wins the Internet!

Bollywood royalty Kareena Kapoor Khan is once again turning heads, this time not on the red carpet but

Friday, July 18, 2025
Should Raghav Chadha Shave His Moustache? Parineeti Chopra's Witty Response Breaks the Internet!

Rajya Sabha MP and Aam Aadmi Party leader Raghav Chadha sparked a playful debate online when he took

Friday, July 18, 2025
'Next time you see a service man or woman, say thank you,' says Sarzameen actor Prithviraj Sukumaran!

Prithviraj Sukumaran reflects on the everyday sacrifices of the men and women in uniform and how often

Friday, July 18, 2025
New trailer of Disney's highly anticipated Tron: Ares marks the return of Jeff Bridges!

Disney released the new language trailer of TRON: Ares, the highly anticipated third installment in the

Friday, July 18, 2025
Get ready to witness the epic world of Kanguva with its premiere on TV before OTT release!

Step into the spectacular universe of Kanguva - a saga of reincarnation, revenge and raw emotions - where

Friday, July 18, 2025