The IPL-Colors Tie Up

The IPL-Colors Tie Up
Saturday, January 23, 2010 13:27 IST
By Subhash K Jha, Santa Banta News Network
/> The Indian Premier League's tie-up with the television channel Colors promises to have much greater repercussions than outwardly visible.

Speaking exclusively to me during the press conference to announce the IPL-Colors tieup Colors' CEO Rajesh Kamat revealed plans of a IPL-Colors awards night on April 23 bringing together the biggest names in the cricketing and film world.

Says Kamat. "So far we've seen glamor at awards functions. This is the first time that the glamour from two different entertainment industries cinema and cricket, will be merged."

The idea is to jointly upstage the film awards by hosting an 'IPL Awards Nite' where super-celebrities from the movies and cricketing fields would join together.

When asked to reveal more details Kamat said, "It's early days yet to discuss details at the awards night. It would be one among several major tie-ups with the IPL that our channel has planned. The first of these collaborations is to bring 14 cricketers from the IPL on our reality show Fear Factor."

The 14 cricketers' names are yet to be short-listed.

Adds Kamat, "After doing Bigg Boss with Mr Bachchan our channel was wondering how to take the unexpected ahead. The IPL-Colors tieup is an attempt to break the notion that cricket and television are only compatible for the telecast of matches. We want to use the star status of cricketers on our channel in permutations that are unpredictable."
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT