Bollywood star Akshay Kumar has replaced Salman Khan as the face of innerwear brand Dollar Club and the company plans to spend about Rs.25 crore on the ad campaigns.

"Dollar Industries is tipped to spend up to Rs.25 crore for the campaign in the next one year. The new commercials featuring Akshay Kumar are likely to hit the air in the first week of February, " said Krishan Gupta, director of Dollar Industries Ltd, in a press statement.

Akshay says this will be his first endorsement in the knitted innerwear segment.

"This is going to be my first endorsement in the knitted innerwear segment. I am happy to be associated with Dollar Innerwear because there is a perfect fit between Dollar and me, since the brand stands for style of the future generation and I have been always a style statement for younger generation, " he said.

The actor will soon be going to a foreign locale to shoot a TV commercial for the brand.