Bollywood hottie Imran Khan has been signed for Coca-Cola's 'Open Happiness' campaign.

The latest communication is based on the spontaneous human connections between people, who are unlike each other. It leverages the appeal of an 'Invisible Bottle' of Coca-Cola.

The campaign is targeted at the youth and aims to build an emotional connect by bringing to life the silent yet unique interaction of two strangers connecting over a bottle of Coca-Cola - aptly explained by the tagline 'Coke Khule Toh Baat Chale' (Coke Opens Up Possibilities). Also featuring in the new communication is Kalki Koechlin of the Dev D fame.

Imran said, "As an adolescent, I was always fascinated by Coca-Cola and today it feels great to be a part of the brand that I have grown up with. This is actually the first and the only endorsement that I have signed in over a year and a half since I have joined the film industry."

"It was the only endorsement I wanted to sign, before they ever came to me. Aamir has been endorsing Coca-Cola for 10 years now and ever since I was a kid and I used to watch his ads.

I have always considered Coca-Cola to be synonymous with refreshment and happiness. I am sure everyone will find the new Coca-Cola communication extremely engaging, " he added.

'Coca-Cola Open Happiness' is designed to serve as a platform for all integrated marketing initiatives for brand Coca-Cola globally.

The latest communication is a follow up to the series of the campaigns which have leveraged the passion of both 'Cricket' and 'Movies' involving the likes of Gautam Gambhir and Aamir Khan.