Bollywood star Akshay Kumar has been chosen to endorse LG Electronics' Flat Panel Displays (FPDs) because the company feels he represents the brand very well.

"We have chosen Akshay as our brand ambassador for LG FPDs because he personifies the LG brand. He is a big style icon, gizmo and action freak, " Moon B Shin, managing director of LG Electronics, said in a press release.

The actor says he is impressed with the range of flat television sets the company offers.

"My wife and I are crazy about watching movies at home and the LG LED (Liquid Emitting Diodes) TVs gives cinematic pleasure at home. Their LED TV is so clear that it gives a real image. It's classy, " said Akshay.