Amitabh Bachchan says he is alarmed at the way his late father Harivansh Rai Bachchan's literary work is being exploited by the electronic media for commercial gain.

"...as I sit in my room after the days acts, I study the media coverage on the electronic and am alarmed at how they cut paste my Father's recitation to suit the drift of a story they may be designing," Big B posted on his blog.

One of the most renowned Hindi poets of the 20th century, Harivansh Rai's works include "Madhushala" and "Agneepath".

"Scant respect for the decorated and most invaluable works of literature, only because there is no knowledge of what my father's works mean or a deep anguish against them as they begin to exploit the moment for their commercial gain. The culture respect and order that literature so deserves, gone 'to fetch oil'," wrote the 67-year- old.

Amitabh wants a law to protect literary content.

"It is my opinion that there should be a law to protect literary content and not allow its exploitation or corruption. But who would listen or even consider its excessively important message," he wrote.