Sridevi, who has recently been roped in as the brand ambassador of FMCG major Reckitt Benckiser India's Vanish stain remover, said she herself uses the product at home.

"Vanish is a great International product that we use at home all the time. I find it immensely useful with young children at home. I would recommend it to everyone and I am happy to partner with Reckitt Benckiser in promoting this wonderful product, " said Sridevi.

Meanwhile, Chander Mohan Sethi, Chairman and Managing Director Reckitt Benckiser India Ltd, said Sridevi was appointed the face of Vanish due to her 'great stature' with Indian housewives.

"Vanish is a high priority brand for the Indian business. The market for specialist stain removers is nascent in India and we aim to create and grow the market. Sridevi enjoys a great stature with Indian housewives – they look upon her as an all-round achiever who has excelled in almost very area of life be it acting, dancing or being a home- maker.

"Most importantly, consumers relate to her with a sense of warmth; her word is credible to them and they can believe what she tells them. She is also one of the few celebrities whose popularity cuts across all geographies in India. She was a natural choice for the Vanish Brand Ambassador, " said Sethi.