After endorsing Airtel, now Bollywood superstar Saif Ali Khan will now promote Wynncom mobile handsets as brand ambassador.

"I am excited to represent brand Wynncom that stands for cutting-edge innovation and style. I admire the brand's attitude and style and relate to it closely as it is refreshingly trendy and fast, " Saif, who also endorses Asian Paints, said in a press statement.

Wynn Telecom Ltd. will launch its Wynncom brand of handsets in May this year.

"We believe that the association is a perfect match between Saif's personality and what we stand for as a brand. We are glad to sign him as he is admired, aggressive and extremely popular within the youth, " said Rakesh Malhotra, co-founder and chairman, Wynn Telecom Ltd.