"Visited Shirdi this morning, a family tradition before each release since decades. Dad, mom, Su (wife Sussane) and me. But today was different... it took effort to pray with 30 media cameras feeding off every private moment... tried to feel peace... couldn't," Hrithik posted on his Twitter page.
The actor says he lost his patience -- after a point.
"Can't believe they can now enter god's shrine for TRPs (Television Rating Points). Polite words requesting (privacy) were ignored. Right now I'm trying to forgive myself for losing my cool. But I guess when it comes to family, any man would do the same," he said.
Hrithik, who stars opposite Mexican actress Barbara Mori for "Kites", is known for his calm nature. He said he reacted strongly because he felt his privacy with his family was being invaded.
But now he is feeling guilty.
"For d (the) first time in 10 years as an actor, today I felt my privacy being invaded. What they did was wrong. But I wish I could've risen above and given them all a big hug. We're all human, we're all the same. Only love can heal...," the 36-year-old said.
"Kites" is produced by his father Rakesh Roshan and is distributed by Reliance Big Pictures. It will release May 21 in over 60 countries.
Superstar Shah Rukh Khan has wished Hrithik success for the movie.
"I send you peace my friend. A piece of love... a piece of success and a large piece of life, love and light to you in abundance," Shah Rukh posted to Hrithik.