The queen of Indian Television, Ekta Kapoor has launched her two new ventures, 'Sarvagun Sampanna' (Imagine TV) and the other named 'Keshav Pandit' (Zee TV).

In a recent conversation with Ekta Kapoor, it has been revealed that the girl is not really concerned about the cast or the lavish sets; all that matters to her is a strong storyline.

"I am a die hard story lover. The viewers mean a lot to me and pleasing them is my duty. I know what exactly the viewer wants. End number of elaborate sets or famous characters will not please them the way a good story would." says Ekta.

"Nowadays Indian television has taken a leap and is not restricted to certain masses. It covers almost millions of people and I have chosen a great medium to reach them and convey my ideas. Television is my power and we are happy to be in every house." adds Ekta.

When we, asked her about her casting procedure for her shows, Ekta explained, "I don't want a handsome looking, famous guy who is very popular with the masses but is very lazy in his work. Instead, I would prefer a hard working guy or girl who is not so talented but has that passion to work hard and masters the art of perfection."

"I believe in the saying of a great personality who said that show me your passion and I will give you the talent. So for me even a less talented actor is well-come but he or she must have the zeal to work hard." signs off Ekta.

Ekta we completely agree with your thought process.