Rajshri Productions has signed actors Tushar Kapoor and Amrita Rao for their new movie 'Love U... Mr Kalakar' which will go on the floors in July.

Tushar plays Sahil, a cartoonist who derives his inspiration from emotions and things ranging from the sky, the earth, a scrap of paper, a passing shape, a spider's web while Amrtia plays Ritu, a management trainee, whose world revolves around debits, credits, turnovers, profits and deadlines.

Debutante director S Manasvi said the story dwells on their love story and whether she helps him "sketch" the new rules of business. "Its an artist's simplicity amidst the dynamic corporate world." Manasvi has also penned the story, screenplay and dialogue.

The movie is produced by the Barjatyas, who own the Rajshri Productions. The film will go on floors in early July 2010.

This will be Tushar's first movie with the well known production house while Amrita has already starred in a Rajshri movie 'Vivah' opposite Shahid Kapur.