Music director trio Shankar-Ehsaan-Loy, who have composed melodies for films like "Taare Zameen Par" and "Rock On!", have been appointed the brand endorsers of 94.3 Radio One.

"We felt the need to associate with a superlative music icon and creator who stands for our passion. Someone who can also demonstrate the live music revolution that is sweeping our country.

We saw eye to eye in our beliefs with Shankar-Ehsaan-Loy who epitomise everything that new age to classic music stands for and so we have signed them up as our brand endorsers for the year, " Vineet Singh Hukmani, managing director, 94.3 Radio One, said in a press statement.

The radio station is a joint venture of BBC worldwide and Mid-Day Multimedia.