Perhaps, one can call it the 'Tere Liye' effect. Faced with stiff competition from the newly launched rival show, Colors has decided to bump of one of their characters from the popular show 'Uttaran'. Expectedly, it happens to be none other than Vansh (Rohit Khurrana).

A reliable source says, "It's not decided how he will die. Veer will be throwing a party for his friends in Delhi. Vansh and Ichcha too, will attend this party. Out there, a doctor who knows Vansh will reveal that he's still under the influence of drugs.

These are scratchy details as yet. The only thing certain is that Vansh will be dying in two weeks time, Most probably he will shoot himself after learning that it is Tapasya who's made everyone's life miserable."

Rohit Khurrana remained unavailable for comment. Producer Pintoo Guha didn't revert to our text message either.

A death track was proposed in the past but wasn't followed then. Earlier, there were murmurs that Veer will die and Tapasya will be married off to his bachelor Uncle Tej. Now that it's Vansh who is being laid to rest, will Ichcha be made to marry Tej?

'Uttaran' has dropped in ratings since 'Tere Liye' launched two weeks ago at the same slot. Besides, Vansh never emerged as a popular character particularly with the viewers.

Death tracks have always worked wonders for any show. Star Plus is reaping the rewards for Sadhna's (Sara Khan) death in 'Bidaai'. 'Miley Jab Hum Tum' too rose back from the dead after bumping off 'Nupur ' (Rati Pandey). Will the viewers moan the death of Vansh?

Only time will tell.