Bollywood's bad boy is having the time of his life. At 38, when his contemporaries are shifting to the character roles, Salman has set the cash registers ringing with his 'Garv' and 'Mujhse Shaadi Karogi'.

Amazed at the level of appreciation he's getting, Khan says, "I fail to understand why people still like me. Though I'm extremely grateful to my fans for loving me despite my limitations but their love really baffles me. Frankly I'm not very sure what makes me successful. However one thing is certain - I will continue to work as long as people want to see me."

After having a successful summer, the brat Khan is now ready with another release 'Dil Ne Jise Apna Kaha' opposite Preity Zinta and Bhoomika Chawala. Atul Agnihotri is directing the film and it will release in September.

Talking about the film he says, "Dil Ne Jise...is an intense love story and I simply adore the name of my character in the film - Rishabh. Although I don't know what it means, I just like the sound of it. I play a partner in an upcoming media company while Pari (Preity) is a doctor. Pari and Rishabh are in love with each other."

"But there's a twist in the story when Pari dies and Dhani (Bhumika) enters the film. Dil Ne Jise Apna Kaha is about these three characters and the emotional interplay between them.