The actress was signed was because she lives their 'Born of Dreams' philosophy.

Says Celina, "The campaign is dream-like and ethereal and I feel like a princess of another world." Dabboo Ratnani has shot the ad that has Jaitly in a Neeta Lulla creation.

Meanwhile... Celina Jaitly's message to Shobhaa De on a social networking site reads: "refuse to have a battle of wits with an unarmed opponent. So stop telling me what she has to say about me."