Bollywood megastar Amitabh Bachchan has been roped in to endorse sports channel ESPN for the Champions League T20 tournament to be held in South Africa in September.

The 67-year-old shot for the promotional films and stills for the event Wednesday, he posted on his blog.

"Thankfully it has all gone off well and I have just completed the dub for what we shot in the morning. But the rush and the speed with which it all had to be done was some kind of a marvel, " he wrote.