Much water has flown since then. Now when Devgn plays another character based on a real-life gangster in Once Upon A Time In Mumbai he's again shown chain-smoking. Much water has flown since the time Company was released. Today any character smoking on screen invites immediate censorial rectification.
Even Devgn who has a little daughter and pregnant wife at home had cut down on his smoking. But the the chain-smoker's role in Luthria's film has gotten him addicted to cigarettes once again.
So what gives?
Ok let's get this straight. Haji Mastan was a chain smoker. So is Ajay Devgn who plays a smuggler from the 1970s smokes through most of Milan Luthria's Once Upon A Time In Mumbai.
Until very recently the censors clamped down on any character holding a cancer stick in his or her hands. In fact censor chief Sharmila Tagore was at her wit's end when in April this year the government sent the censorboard a circular stating that if any characters in any film lights up a cigarette the film automatically gets certified for adult viewing.
Once Upon A Time in Mumbai not only shows Devgn puffing away the cancer stick the film has been awarded a ‘UA' certificate.
How on earth did Devgn and the film get away with it?
Director Milan Luthria tries to find a rationale behind the ‘know'-smoking in his film. "First of all, Ajay's character in Once Upon A Time In Mumbai smokes less than he did in Company. We had to put a disclaimer at the beginning of the film in both Hindi and English saying, ‘Smoking Is Injurious to Health'. That apart I think this shows a sign of maturity on the censorboard's part. It's the character not the actor who's smoking."