Sammir Dattani was kept out of the promotions of I Hate Luv Storys even though he had an important role in it.

Yet again the actor is facing a similar situation. The makers of his next film Mallika have blanked him from the film's posters.

They are promoting his co-star, newbie Sheena Nayyar. Producer Ram Sangtani states that as the thriller revolves around Sheena and it is her launch, she needs it.