Bollywood actor Abhay Deol, who is quite choosy about the kind of brands he endorses, revealed that he would never endorse a cigarette brand or the fairness cream Fair and Lovely.

"I will never endorse a cigarette brand because that's something very bad for health. Also I will never endorse Fair & Lovely because it makes the generation believe that you are nice and successful only if you are fair.

"This is a very demeaning thing and I would never want to be a part of something like that, " Abhay told reporters here.

However, the actor feels that there is nothing wrong in endorsing a liquor brand.

"I have no problems in endorsing a liquor brand because there is nothing inherently wrong with it. Even the doctor says that if you have a drink sometimes, it doesn't do anything to your body, " he said.

"If people don't abuse it and drink responsibly, there is nothing wrong with it, " he added.

Abhay was present at the event as the brand ambassador of Indian menswear brand Indian Terrain.

Asked about his style statement, the actor said: "In person, I don't experiment a lot with my look. I like it subtle and simple. I'm a casual person and I like wearing jeans and t-shirt the most."