Aamir, who is the brand ambassador of TataSky, will be essaying the role of a milkman for its new ad.
The ad film is about a situation where a customer of the milkman offers to pay only for the days he was in town. The milkman's point of view is conveyed in a humorous manner when he tells the customer the cow was not aware of his vacation and hence gave milk every single day.
The milkman forcibly takes money from his customer even for the days he was on a holiday. The depicted situation draws a parallel between other DTH companies and the milkman.
Conceptualised by advertising agency Ogilvy & Mather, the core theme of the ad revolves around once-a-year subscription holiday service being offered by TataSky. With this feature, subscribers can discontinue their service while on vacation for a period of 15 days once every year.