"King of Bollywood" starring Om Puri will be the opening film at the Bite the Mango Festival in Britain to be held from Sep 24 to 30, the film has been directed by Piyush Jha.

Puri will be present on the film's premiere.

The actor's impressive list of work includes films like "East Is East" and "My Son The Fanatic". "King of Bollywood" also stars British super model Sophie Dahl.

The film is scheduled for worldwide release Sep 24 and is being released in India by iDream Productions through distribution partners Sony Pictures Entertainment.

The Bite the Mango film festival has contributed to the popularity of Bollywood in the West and in the past featured Mani Ratnam's "Bombay" and "Roja" as well as landmark movies like "Mughl-e-Azam" and Shekar Kapur's "Bandit Queen".

Bollywood's romance with the festival began in 1995.

"King of Bollywood" is the story of Karan Kumar (better known as KK), played by Puri, who in his heyday was a top star. He still has grandiose notions about himself. But the cruel fact is that KK in now nothing more than a shadow of his former self. He is a faded, yet likeable hammy actor way past his "sell-by" date.

Crystal Chaurasia, played by Sophie Dahl, is a 24-year-old documentary filmmaker of a somewhat Indian origin. As a child, Crystal's favourite Bollywood hero used to be KK. She comes to Mumbai from Britain to make a documentary.

KK realises that he is past his prime and prodded by his secretary Ratnesh Goyal (Manoj Pahwa), he tries to convince his son Rahul (Diwakar Pundir) to be launched as a hero in order to carry on his legacy as a star.

But Rahul is absolutely averse to Bollywood and has no intention of becoming an actor. Crystal's presence triggers off KK's latent ambition again and starts a chain of events that teeter on the edge of comic chaos.