Even though his Jhootha Hi Sahi releases his week, John Abraham is fed up of promoting the film. The makers launched a campaign where fans had access to the actor's personal mobile number and could directly call and send him messages.

However, the response was far more than anticipated. John's phone got flooded with thousands of messages and the phone would ring all day long. He finally had to get two separate numbers for work and family.

Now he wants to resort to a different way of promoting the film. He says, "It was an overwhelming experience. The more I answer, the more people respond. I am wondering if there is an easier way to do it."