"Dolly Bindra is an earthquake that will shake up the Bigg Boss House and bring it down, " says PR guru Dale Bhagwagar, who is taking care of the branding for one of the show's participants, Ashmit Patel.

Also having handled the publicity for Big Brother winner Shilpa Shetty and Bigg Boss participants Vindu Dara Singh, Rakhi Sawant, Sherlyn Chopra, Zulfi Syed, Shamita Shetty and Diana Hayden from time to time, the publicist is an authority on reality shows.

Dolly Bindra has already put the Bigg Boss House on fire with loads of arguments, nusiance, shouting and infighting. With her entry, groupism has begun on the show and moreover, it seems, this is just a beginning for more tamasha.

Asked if all this would bring a bad name to Bigg Boss, Bhagwagar laughs! "Not at all. There's no news like bad news and reality shows thrive on tragedy. There are all kinds of people who make this world, and Dolly Bindra is the 'necessary evil' on the show for now."

"The Bigg Boss drama will only accelerate with Dolly's presence. She'll drop people's jaws, create tiffs, fights and ego wars in the House, but the TRPs will sky-rocket, " remarks the PR specialist.