She is known for playing negative characters like Komolika in "Kasautii Zindagii Ki" and Karishma in "Bayttaab Dil Kee Tamanna Hai".
"I already have a very strong image from the roles I've enacted in various shows. I am known for my vampish roles and so the challenge lies in giving the character a fresh look so that audiences stop relating to my previous roles and accept me in my latest avatar, " Urvashi said in a statement.
She will be seen playing Malini Yadav, a socialite, who has not achieved much in life but is very ambitious and will leave no stone unturned to bring about a change in her lifestyle.