The social media universe was abuzz with talk of Salman Khan's Being Human Foundation‘s line of exclusive T-shirts months before its launch –Often seen sporting it at various social do's and events Salman Khan decided to launch the exclusive line of T-shirts proceeds of which would go towards his Foundation.

Apart from its spectacular sales in Cottonworld ‘s 7 outlets across Mumbai the Being Human tees also created havoc online recently as the official website of the brand crashed for a whole hour due to heavy traffic.

Says a source "The demand for the tees have been overwhelming –In fact there is a waiting line .The Cottonworld website crashed thanks to heavy traffic perhaps the first time in Indian history of any retailers for any brand"

Says Salman Khan "A lot of people have been asking me to launch the official Being Human T-shirt. I have worked with Cottonworld to make the T-shirts available at an affordable price (Rs 495 for the men's and Rs 435 for the women's T-shirts).

We look to touching more lives with Being Human. Initiatives such as this one help the Foundation expand its reach and corpus. I chose to go with Cottonworld as their ethos is to provide quality and comfort at an accessible price."