Alisha Chinai takes on the music industry

Alisha Chinai takes on the music industry
Monday, December 20, 2010 11:16 IST
By Subhash K Jha, Santa Banta News Network
/> The gorgeous- voiced Alisha Chinai whose chartbusters in recent times includes Kajra re in Bunty Aur Babli and Tera hone laga hai (Ajab Prem Ki Ghazab Kahani) thinks playback singing is ridiculous and won't do it...at any cost

Says the obstinate singer, "Aishwarya and Katrina are beautiful women. But sorry, I didn't enjoy watching them pretending to sing my songs Kajra re and Tera hone laga. My God! It's so ridiculous! Would you ever see Julia Robert singing in Madonna's voice? Over here this practice of ghost voices just spooks me out, man. I can't do it.Sorry."

Alisha's latest grievance over the tradition of ghost voices is the chartbuster Munni badnaam hui.

"Who knows it is sung by Mamta Sharma? Everyone sees it as Malaika's song, " protests Alisha.

So what's Alisha's solution? "I've none. I can't fight the system. For years and years the heroines have been walking away with the credit for songs sung by us playback singers.

Today things have come to such a pathetic and sorry state for playback singers that no one knows the singers' identity any more. Who knows I sang Tera hone laga for Katrina and It's rocking and Bebo main bebo for Kareena? In fact many people think they sang these numbers!."

Alisha not only finds this continual de-recognition of playback singer degrading but also thoroughly unacceptable.

Says the livid singer, "I've told my manager to not even entertain any offers for playback singing. I can't do it. In the past I saw Sridevi walk away with all the raves for my song Kate nahin kat-te in Mr India.It hurt then. It hurts more now. I'd rather sit at home jobless than allow my talent to be used to further any actress' popularity."

Alisha hopes to revive the era of non-film albums. "I know I'm being unrealistic. But I can't help it.Either I 'll sing in non-film albums.

Or otherwise let the singer also do music videos of songs that heroines lip-sync on screen.I know other singers just sing their songs, take the peanuts offered as remuneration and go home. I can't do that.I won't be exploited in this way. Pay me and give me my due credit. Or I am out of here."

Did Alisha mean, out of ear?
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