Ekta Kapoor's Double Dhamaka

Ekta Kapoor's Double Dhamaka
Tuesday, December 21, 2010 12:40 IST
Her production house, Balaji will host the first film and TV awards, where both mediums will get due recognition

Come February 2011, Ekta Kapoor's Balaji will host their first Global TV and Film Awards.

A source from her company explains the significance, "Normally, Indian award shows either have film or TV categories (never both). In February 2007, Ekta's awards show hosted the awards in the TV category.

Their event in February 2011 will give away awards in both categories (TV and film). The event will kick off at a small function abroad while the main event will be held in Mumbai depending on the availability of stars.

Ekta is pulling out all stops to make it the most talked about event in 2011. When she had the TV awards Shah Rukh Khan had performed at the grand finale with TV's top 10 stars."

The source says that Balaji stopped hosting awards after that as the television industry went through a metamorphosis and the TV channel that Balaji had entered into a contract with to co-host the event, also ran into problems.

Says Kapoor, "This is the first time that TV and films will both be in sync with each other.

Today some of B-Town's biggest stars are in films and some of the biggest TRPs on TV comes from Hindi films so the amalgamation between the television and film industry is strong.

In the past year, TV and films have found a space where they can co-exist. Earlier television hadn't found that stature and was not given its due but today both these mediums have found their niche."

The TV czarina promises that the Balaji Awards will be completely fair and unbiased. "We are getting an interesting jury on board. There will be a proper marking system.

The TV and film categories are completely different with different people heading them to make the awards unbiased.

We want to create a precedent of being the most unbiased of awards. We can't lobby for our own films. I am keeping my distance from the awards and only looking into the acts. It should be the most talked about.
'Tere Mere Darmiyan' from Vikrant Massey's 'The Sabarmati Report' Captures the Pain of Heartbreak!

The soulful song 'Tere Mere Darmiyan' from the upcoming film 'The Sabarmati Report' starring Vikrant Massey was released on Wednesday. Featuring Vikrant Massey and

Thursday, November 14, 2024
Vicky Kaushal to Portray 'Eternal Warrior of Dharma' Chiranjeevi Parashurama in 'Mahavatar'!

Bollywood sensation Vicky Kaushal is set to take on one of the most iconic roles of his career as Chiranjeevi Parashurama in the upcoming mythological epic "Mahavatar," directed by

Thursday, November 14, 2024
'Yeh Kaali Kaali Ankhein' Season 2 Trailer Unveiled: A Thrilling Ride of Kidnapping, Betrayal, and Revenge!

The much-anticipated trailer for the second season of Netflix's hit streaming series 'Yeh Kaali Kaali Ankhein' was released on Wednesday, offering fans a glimpse into the

Thursday, November 14, 2024
Ananya Panday Turns Up the Heat in Sizzling Bikini Photos from Dubai Vacation!

Ananya Panday recently took to social media to share glimpses from her Dubai vacation, captivating her fans with stunning beach photos. The Bollywood actress posted a

Thursday, November 14, 2024
Shraddha Kapoor Shares Her Views on Success, Failure, and Everything in Between in Filmfare's November 2024 Edition!

Shraddha Kapoor, a powerhouse performer known for her charm and versatility, continues to dominate Hindi Cinema, a journey that has rightfully landed her on the cover

Thursday, November 14, 2024
ADVERTISEMENT
ADVERTISEMENT