SAB TV is planning to extend its association with the family audience with yet another comedy show targeting this group. With
this aim, the channel has roped in Hats Off Production, which is well known for its family comedies like 'Khichdi', 'Bahoo aur
Baby' and 'Sarabhai v/s Sarabhai'.
The show in the line has been titled 'Mrs. Tendulkar', which promises to be a rib tickling show set in Maharashtra. This is going
to yet another funny venture by Hats Off bosses J D Majethia and Aatish Kapadia. The show is expected to strengthen the
viewership of the channel in the Indian market.
Executive VP & Business Head of the channel, Anooj Kapoor says that Majethia and Kapadia are known for creating some
wonderful clean and entertaining comedy shows that can be enjoyed by the entire family. Mr. Kapoor adds that they hope the
association will offer one more engaging show for the loyal viewers of the channel. They are expecting to draw some fresh
audiences through this show.
Producer and actor JD Majethia says that the channel and Hats Off have common motto to entertain the family viewers so they
hope their effort is loved by the audience.
According to Aatish Kapadia, the co-producer and writer of the show, 'Mrs. Tendulkar' is an ideal combination of modern ideas
and traditional beliefs.
There is a buzz that renowned face from the television industry will play the role of Mrs. Tendulkar. However, the makers have
not announced anything officially about it yet.
Thursday, December 30, 2010 10:53 IST