Imagine TV seems to be obsessed with weddings. After announcing the third swayamvar "Ratan Ka Rishta", the channel is now preparing to launch a unique show called "Shaadi 3 Crore Ki".

Nikhil Madhok, senior director - Marketing and Communications, Imagine, confirmed the news and told: "Our upcoming show called 'Shaadi 3 Crore Ki' will feature a common family whose world is going to change because we are giving them Rs.3 crore to celebrate a wedding beyond their wildest imagination."

According to sources, actors Mona Singh and Ali Asgar will host the show.

The channel has hosted two 'swayamvars' in the past. The first season of "Swayamvar" saw item girl Rakhi Sawant choosing Canada-based Indian businessman Elesh Parujanwala as her life partner, but parted ways soon after the show ended.

The second swayamvar was organised for Rahul Mahajan, who is now happily married to Dimpy Ganguly, one of the contestants from the show.