Directed by debutante Roshan Abbas, 'Always Kabhi Kabhi', which is produced by SRK's Red Chillies Entertainment, is based on the theme of high-school life. "There is one item song in the film with all four lead actors and an extremely popular star. Just wait and watch, " Abbas said.
There is a buzz in the B-town that King Khan will be seen flaunting his body again. Four years ago, Shah Rukh's six-pack abs grabbed eyeballs as he went topless for Farah Khan's 'Om Shanti Om' to perform the number 'Dard-E-Disco' that became an instant hit.
"There is a demand for item songs now, last year we saw 'Munni Badnam' and 'Sheila Ki Jawani' sweeping awards, and they became popular. Item songs are a good marketing tool for a film, " Abbas said. SRK had also done an item number for Hrithik Roshan's home-production 'Krazzy 4' and Karan Johar's 'Kaal'..
'Always Kabhi Kabhi' will see four debutantes - Producer Karim Morani's daughter Zoa and Giselle Monterio, who played Harleen alongside Saif Ali Khan in 'Love Aaj Kal', Satyajit Dubey and Ali Fazal.