Joins campaign against human trafficking along with Demi Moore and Ashton Kutcher

Anil Kapoor will participate in a global initiative set up by a media conglomerate. Titled Freedom Project, it will raise awareness about human trafficking.

International celebrities like Demi Moore, Ashton Kutcher, Ricky Martin and Peter Gabriel are already on board.

A source says, "The media group was keen on Anil's involvement. This is their biggest project and they will have several collaborators joining the initiative. "

A programme that will air on their flagship channel, will take a look at the problem of human trafficking and will discover possible solutions.

"Anil was a natural choice as he has been involved with the issue in India through Plan India. Though he has shot solo for now, a joint promo featuring the other celebs is expected soon. "

Says Anil, "Human trafficking is as big a menace as terrorism and drugs.

Having been appointed as a brand ambassador against it, I intend to create awareness nationally and internationally with the help of my NGO, Plan India. "

WHAT'S THE DEAL?
CNN will shine a spotlight on the horrors of modern-day slavery and amplify the voices of the victims. Through celebrity and charity partnerships, documentaries, live events, the CNN Freedom Project will help educate, motivate and unravel the criminal enterprises trading in human life.