The Deols are going full steam ahead with the pre-release marketing for "Socha Na Tha", which launches Dharmendra's nephew Abhay Deol. They have tied up with ESPN channel and also joined hands with a leading media company called Wise Mindz, which will organise a huge premier of the film in Delhi.

Besides, the producers have tied up with the BBC for a London premiere of the film and with MTV for its world-wide promotion, reports Bollywood Trade. The film also has help from Zee TV that has acquired the distribution rights.