Simply enthralled by Aishwarya!

Simply enthralled by Aishwarya!
Tuesday, December 07, 2004 13:05 IST
By Santa Banta News Network

Fashion enthusiasts here can rejoice. A leading French fashion expert predicts that Indian designs will hit the world scene in a major way thanks to Bollywood.

"Bollywood is bringing in colours and style. It has brought in the luxury of colours, a sense of quickness and speed with all that song and dance," tells Alix de Poix.

"The fashion scene is more lively because of this infusion."

De Poix, who is here to attend the India Economic Summit organised by the Davos-based World Economic Forum, has worked with some of the world's leading luxury goods companies and is a keen watcher of global fashion trends.

"It's phenomenal the way Indian films have penetrated the consciousness of the West," gushes de Poix, who was simply enthralled by "Devdas", starring Shah Rukh Khan and Aishwarya Rai.

She is ecstatic about the future of Indian fashion. It's India, not China, that the world is watching closely, she says.

"You have all the colours in the world which no one else has. China is so limited. Take a walk on the streets of Shanghai. There are only a few colours there - blue, black and green."

India also has competitive advantages that are sure to make it a Mecca of haute couture in the not-too-distant future, she says.

"Compared to China, India is more in tune with the West in terms of style and sensibilities. Most importantly, Indian women are tall, and thus are able to carry off Western clothes with panache," the fashion expert said.

"You have Russian designers and Turkish designers. Now it's the turn of Indian designers to bask in the limelight."

Aggressive marketing, coupled with intrinsic strengths like the variety of fabrics and India's beautiful women can make a world of difference, she says.

"Fashion could be a good way to put your country on the map of the world. In high fashion, one is designing high-end luxury goods for a global, multi-cultural clientele.

"Given India's burgeoning upper middle class, haute couture can be a key driver of economic growth."

Singham Again Continues to Roar at the Box Office on Day 5!

The latest addition to the "Singham" franchise, Singham Again, continues to dominate the Indian box office, drawing enthusiastic crowds to theaters nationwide. With a remarkable

Thursday, November 07, 2024
Bhumi Pednekar's Serene Goa Getaway: Glimpses from Her 'Last Few Nights'!

Actress Bhumi Pednekar recently delighted her fans by sharing glimpses from her magical getaway in Goa, where she spent her "last few nights" savoring the beauty of the tropical

Thursday, November 07, 2024
Parineeti Chopra Launches Her YouTube Channel to Give Fans a Closer Look into Her Life!

Bollywood actress Parineeti Chopra, known for her roles in films like Amar Singh Chamkila, has officially launched her own YouTube channel, offering fans an exciting new way to

Thursday, November 07, 2024
Get ready to experience the story of unabashed love and revenge in 'Thukra Ke Mera Pyaar'!

An epic saga of unrequited love and longing, intertwined with betrayal and revenge, is ready to redefine the romance genre in Disney Plus Hotstar's Thukra Ke Mera Pyaar. This

Thursday, November 07, 2024
Poojan Chhabra gets candid about bringing the character of Vimal to life in Amazon MX Player's Fisaddi!

Amazon MX Player, Amazon's free video streaming service, recently released Fisaddi, a bromantic dramedy that dives into the complex lives of two brothers, Goldie and Vimal. The close

Thursday, November 07, 2024
ADVERTISEMENT
ADVERTISEMENT