Bollywood heartthrob Ranbir Kapoor is the new brand ambassador of telecom brand Tata DOCOMO.

"I have always believed in being different and doing things in a unique and new way which is what made me jump at the chance to be associated with Tata DOCOMO, " Ranbir said in a statement.

"What really connects me to Tata DOCOMO is the youth appeal that they have. I love the simplicity of Tata DOCOMO and this new campaign. It will make people laugh and make their lives so simple....we had a blast making this campaign and I hope people have a blast watching it too, " he added.

The television campaign will go on air Friday.