Bollywood actor Shahid Kapoor, who was voted Bollywood's sexiest vegetarian by People for the Ethical Treatment of Animals (PETA), will be seen urging people to turn vegetarian in a new ad of the animal rights group.

In the new ad titled "Chicks Love a Vegetarian", a casually dressed Shahid is seen with two downy yellow chicks perched on his body, extolling the benefits of a plant-based diet. The ad is shot by ace photographer Atul Kasbekar

"I love chicks... pigs, cows, fish, and all the other animals too. That's why I turned vegetarian," said Shahid.

"I am very happy being a vegetarian and I believe that it is the best way to be. The day I started believing in the fact that I would want not to kill animals for my taste buds, that is the day everything changed for me," he added.