A source reveals, "No one wants to take responsibility. But the fact is that neither Farhan nor Ritesh took any interest in promoting the film. Abhishek has realised that he can't bank on the studio or producer for publicity and has to do it himself."
Pssst...There are also hush-hush whispers that Amitabh Bachchan, too, felt that his son got a raw deal from the producers.