Actors Amitabh and Jaya Bachchan will be seen for the first time together in an advertisement for Tanishq jewellery.

Tanishq, India's leading jewellery brand, has announced their association with Amitabh Bachchan and Jaya Bachchan for their forthcoming diamond campaign. The ad advocates awareness on how to evaluate the purity of these precious stones at the time of purchase.

Sandeep Kulhalli, Vice President, Tanishq said: "We needed to create something that conveyed the desired message in an uncomplicated way. In line with this thought, we zeroed in on Mr. and Mrs Bachchan for this ad, whose combined fan following varies across 6 to 60 yrs of age, and will be desired personalities to reach out to the people easily spreading awareness on this precious jewel."

Talking about his association with the brand, Amitabh said, "This campaign has helped me discover the finer details on buying diamonds besides giving me an opportunity to create awareness on this rarest and most beautiful form of the precious stone. I am confident that all viewers who watch this ad will appreciate the message that Tanishq wants to advocate to them."

Jaya said "While working in this campaign I got to know that the genuinity of a diamond depends on the cut, clarity and carat of the diamond, irrespective of the size."

"It is important for each one of us to know these intricate details, especially if there are any inclusions or spots in them. Tanishq has brilliantly conveyed this message through the ad campaign, " she said.