Yesteryear star Jeetendra launched new television show "Bade Achche Lagte hain" starring Ram Kapoor and Sakshi Tanwar here.

The show will go on air May 30 on Sony and is about love after marriage. Produced by Balaji Arts, the script revolves around a business tycoon in his late 40s and a working woman in her late 30s.

Jeetendra said that his daughter Ekta Kapoor could not come for the launch because of her busy schedule and that he is personally satisfied with the script and hopes the audiences like it too.

"It is a touching tale of how love blossoms after marriage and how the two evolve as partners, " he told reporters here Tuesday at Taj Khema overlooking the Taj Mahal.