Bollywood's mother-daughters trio Moonmoon Sen, Riya and Raima are the new brand ambassadors of lifestyle store chain Maya.

This is the first time that they will appear together in a campaign.

"We are very excited about joining hands with Maya by Gitanjali Lifestyle to celebrate womanhood and every little aspect associated with it. It's a pleasure to be part of a brand which caters to women across age groups and addresses their lifestyle needs, all under one roof," said the Sen trio in a press statement.

Riya, in the past, was associated with a jewellery brand while Raima did a few commercials for a watch brand.

Maya offers a melange of over 150 domestic and international brands with a mix of apparel, jewellery, watches, cosmetics, perfumes, footwear and accessories.