However, the actor is now irritated with the tag.
"I don't have any problem with sexual content films because of which this name has been coined. But this name is very irritating.
If this name is changed, I will do these films throughout my life. I would rather have the name serial killer than serial kisser," Emraan told reporters here.
The 32-year-old actor has locked lips in films like "Murder", "Zeher", "Aksar", "Gangster" and "Crook" among others.
Funny goof up on 'Murder 2' sets
Pack-up is the word actors want to hear after shooting for long hours. During a short break while shooting for Murder 2, director Mohit Suri said, "Jimmy pack up." (Jimmy is a particular kind of camera).
Emraan Hashmi misheard it as: "Emi pack up'. So without wasting a second he left in his car.
When the actor was needed for the next shot, it was way over half an hour and Emi was nearly home! The two couldn't stop laughing when they realised the goof up.