Actor Giesel Monterio launched the new range of jewellery by D'damas, a sub-brand of Gitanjali at its exclusive store at Atria Mall in Worli on Wednesday.

To unveil the collection, present were Sneha Sharma from Gitanjali Group and the star cast of the upcoming movie "Always Kabhi Kabhi"- Giesel Monterio, Zoa Morani, Ali and Satyjit.

"As the title goes, D'damas encompasses jewelry pieces that can be worn ‘Always', on any occasion, whether at work or at play. D'damas also has those special pieces that one wears Kabhi Kabhi for those special occasions in life. Whether it is a special date, friend's party, a wedding or a festival," said a company spokesperson.

On this occasion, Sneha Sharma from Gitanjali Group, said, "We are proud to associate with ‘Always Kabhi Kabhi, the movie being a portrayal of the young and contemporary generation of today capturing their varied moments thus a perfect blend with the contemporary jewellery offered at D'Damas,suited to capture all of life's moments. "

‘Always Kabhi Kabhi' is a contemporary adaptation of the play Grafitti that Roshan Abbas had written and directed back in 1999. It is a story of four unique lives trying to compete with the pressures of growing up and the first's we all experience in school.

Gitanjali Lifestyle Ltd, incorporated in 2007 is the luxury & retail arm of the Gitanjali Group.