Ehsaan Noorani (of the Shankar-Ehsaan- Loy trio) is the first Indian to endorse a musical instrument.
A leading guitar company has launched Noorani's signature line collection. Ehsaan had bought his first
guitar in 1981 from the same company.
Little did he know that a few decades down the line his association with the company would move into a whole new plane. Jimi Hendrix, Eric Clapton, Mark Knopfler
and John Mayer have all endorsed the same brand of guitars.
Ehsaan Noorani endorses a musical instrument
Tuesday, June 21, 2011 11:37 IST
