Bloomberg UTV, India's premier business news channel, has announced the second season of ‘The Assignment'.

With some of India's finest professionals daring to take on ‘The Assignment', this unparalleled business reality show presented by Nokia, has roped in super model Nethra Raghuraman as the anchor.

The show goes on-air on Bloomberg UTV early July.

Season 2 of this hugely popular business reality show challenges 13 of India's finest professionals, to take on untried and untested assignments outside their comfort zones.

This season of The Assignment will see participants from a diverse range of professions stepping into unchartered markets, catering to hitherto unlikely audiences. On the one hand there are highly-trained professionals schooled in India and abroad catering to the most discerning, evolved audiences in urban India.

While on the other there is an audience that has only heard about these experts from peers, read about them in the papers or seen them on TV.

The Assignment brings these two worlds together and challenges these experts in fields ranging from Advertising to media, fashion designing and IT, to serve audiences in tier II towns who've never been exposed to such quality of expertise.

This weekly show will not only put to task the participant's presence of mind and decision making abilities, but will also capture the individual's ability to pull off the task most effectively.

The daylong assignment breaks the comfort zone built by respective work environments and opens up an engaging story of cross learning across 13 such episodes.

Commenting on the launch, Deepak Lamba – Business Head, Bloomberg UTV said, "Our objective is to delight our viewers with an exciting format which combines the best of education with entertainment."

Not new to assignments herself, mutli-faceted super model, Nethra Raghuraman said, "Hosting The Assignment will be an exhilarating experience and an inspiring challenge for me and I'm grateful to the channel for the opportunity. It will be refreshing to bring hotshot experts out of their comfort zones to try and execute activities in a totally unknown environment.

"I look forward to a lot of excitement and enthusiasm from the participants while they undertake these untried and untested challenges and work their way to success in the task."

To expand the footprint of the initiative to the leaders of tomorrow, the IIM Ahmedabad will bring alive the core fundamental behind the experience of The Assignment to students.

In Confluence 2011, the globally renowned management fest of the institute, an event inspired by The Assignment will be designed for participating students to allow them the opportunity of applying their education, to practical challenges.