Hrithik Roshan has decided that he won`t be doing any ad assignments for the next two years. Obviously, the decision has been made in consultation with papa Rakesh Roshan. Both are of the opinion that too much of over-exposure can be harmful for a star (Ahem!). The Roshans won`t sign any contract to promote any brand either.

For the lot of hopeful and concerned advertisers, there is still a chance. Hritik might make an exceptions for a few brands here and there. Now that is certainly a smart move. One, it helps the star put up his price. And other, keeps him in demand too! Hmm, having his cake and eating it too.