Amrita Rao appears in the new pro-vegetarian ad for People for the Ethical Treatment of Animals.

The actress proclaims, "I call being vegetarian the Wow Rao diet. Wow because I know that being vegetarian is the best thing I can do for myself, the animals and the environment."

She adds, "Pulses can get pulses racing, while corpse cuisine slows you down. Kick the meat habit and you'll look and feel better than ever."

Is her Vivaah co-star Shahid Kapoor (also a vegetarian) listening?