Several celebrities in this city of glamour are pitching in to help victims of the tsunami tragedy in coastal India.

Celebrity businessman Viren Shah has decided to donate all the money that he was to on his New Year bash to help victims.

Shah is known to host some of the best parties and this time he was to host a theme party on smooching, with almost every major model expected to show up. But when the tsunami hit India Sunday, killing 13,000 people, he decided to use the party money for victims instead.

A lot of other celebrities are also helping in whatever way they can.

Subhash Ghai has announced that he is meeting Chief Minister Vilasrao Deshmukh to chalk out a plan on how the film industry can do its bit to help victims.

Ghai also plans to raise money through his dream project "Kisna", which stars Vivek Oberoi and Isha Sharvani. A special premiere will be planned or members of his team will visit the affected areas.

Vivek's mother Yashodhara apparently runs a non-profit organisation for children in Nagapattinam, one of the worst affected places.

Poonam Dhillon has been sending sms messages to all her friends to help victims in Sri Lanka - where more than 25,000 people have died - after former cricketer Arjuna Ranatunga sent her an appeal. Now she is doing her best to help in cash or kind.

She has already managed to get support from friends like Naresh Goyal and Kiran Kumar.