Sonam Kapoor is the face of the India International Jewellery Week (IIJW) after designer Farah Khan Ali, who created waves at the inaugural edition last year decided to give it a miss this time due to other commitments.

The five-day event, organised by the Gems & Jewellery Export Promotion Council (GJEPC)begins in Mumbai July 31.

"I am not showcasing at the second edition of the jewellery week as I am working on a bigger project which requires time and concentration, " Farah, was in the news recently after international singer Beyonce Knowles wore a crown desgined by her for a new music album "4", told.

The jewellery at Mumbai's Grand Hyatt hotel will see collections from designers like Varuna D. Jani and brands like Amrapali, Tanishq and Ganjam.

Top Bollywood celebrities, models and some international icons, whose names are being kept under wraps, have been roped in to walk the ramp during the event.